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September 26, 2006
By: TOM BRANNA
Editor
Innovative Brands, Phoenix, AZ, has acquired Sure deodorant from Procter & Gamble. Although a purchase price wasn’t disclosed, industry experts estimate the price was about $100 million. The transaction was the second between P&G and Innovative Brands, which is a portfolio company of Najafi Cos., a private investment group. In July, Innovative Brands acquired the Pert Plus shampoo business from P&G. The move comes at a time when activity in the U.S. AP/Deo business is be...
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